Rihanna’s beauty brand, Fenty Beauty, has been announced as an official partner for the upcoming Paris Summer Olympics, starting on July 26, and the subsequent Paralympics, commencing on August 28.
The collaboration between Fenty Beauty and the Olympics is a groundbreaking partnership that highlights the brand’s ethos of breaking barriers in the beauty industry.
“Tried to tell yall….we outside all 2024,” Rihanna wrote in an Instagram post, capturing the excitement and pride of this historic collaboration.
“PROUD to announce that @FentyBeauty is a premium partner of the Olympic AND Paralympic Games baby.”
tried to tell yall….we outside all 2024!!!
PROUD to announce that @FentyBeauty is a premium partner of the Olympic AND Paralympic Games baby!!!#FentyxParis2024 💄🏆 pic.twitter.com/FDjJgJnrAa— Rihanna (@rihanna) July 18, 2024
Fenty Beauty’s involvement with the Olympics and Paralympics is not just a commercial venture but a continuation of the brand’s “commitment to promoting inclusivity and celebrating diversity at one of the world’s largest sporting events.”
This partnership will see Fenty Beauty providing makeup kits to 600 volunteers aged 18-21, who will have the honour of presenting medals to Olympic and Paralympic athletes.
These volunteers will also receive training on achieving the Ceremony of Victories look, complete with outfits designed by luxury fashion house LVMH.
“I want everyone to feel beautiful, recognised and empowered, no matter their ethnicity, culture, skin tone or style,” Rihanna wrote, emphasising the inclusive philosophy that drives her brand.
While fans eagerly await new music from the mother-of-two, they have been treated to exciting releases from Fenty Beauty. In June, the brand expanded its repertoire with the launch of Fenty Hair, a new line of hair care products that Rihanna has been developing over the past four years.
The line was unveiled at a star-studded event on June 10, where Rihanna spoke passionately about the personal connection she has with hair and beauty.
“Evolving as a woman and even as an artist, hair has been such a huge part of that and a reflection of whatever I’m feeling. So, it changes a lot and my hair goes through a lot. Making this brand, I had to consider all of those things. I want to look fly, but I want my hair to be healthy. How do I do that? All of my products need to strengthen and repair while I’m out just being fabulous,” she explained.
