The Australian Competition and Consumer Commission (ACCC) has launched legal action against supermarket giants Woolworths and Coles, accusing them of misleading consumers through their well-known discount pricing campaigns. The ACCC alleges that both companies’ “Prices Dropped” and “Down Down” promotions falsely suggested a significant reduction in prices, when in fact […]

Coles and Woolworths, the supermarket chains that together control almost two-thirds of the Australian grocery market, are facing unprecedented scrutiny. One recent inquiry, commissioned by the Australian Council of Trade Unions and led by former Australian Consumer and Competition Commission chair Allan Fels, found the pair engaged in unfair pricing practices; an […]