Capturing Light, Transforming Lives: Migrant Woman’s Journey of Empowerment

In the soft glow of dawn, as the morning sun gently kisses the earth awake, Eetane Yong, a Malaysian-Chinese immigrant to Australia, finds herself immersed in a world of ethereal beauty.

Armed with nothing but her camera and an unwavering passion for photography, Eetane embarks on a journey that transcends mere imagery, delving deep into the realms of empowerment and transformation.

Twenty-three years ago, Eetane ventured to Australia to pursue a degree in commerce at Monash University. Little did she know, her path would diverge from the realm of finance, leading her to discover her true calling behind the lens.

It was during her hiatus from the corporate world, while raising her two children with her husband Chris, that Eetane stumbled upon the captivating allure of photography.

Malaysian-Chinese migrant Eetane Yong runs a photography business in Melbourne. Credit: supplied.
Malaysian-Chinese migrant Eetane Yong runs a photography business in Melbourne. Credit: supplied.

“When the kids were growing up, I picked up a camera and then I took pictures of my daughter and somehow discovered the beauty of natural light,” she said.

In 2014, fuelled by a newfound passion and an unwavering determination to carve her own path, Eetane embarked on a journey to turn her love for photography into a thriving business. Clutching little more than a camera and a dream, she set out to capture the essence of life’s most precious moments, one snapshot at a time.

In 2022, Eetane embarked on a grassroots campaign, personally visiting childcare centres across the region with nothing but her unwavering passion and a handful of flyers showcasing her photography services.

Despite the odds stacked against her, Eetane’s determination paid off, as four out of fifteen centers responded enthusiastically to her offerings.

This initial success served as a springboard for her ambitions, igniting a chain reaction of referrals and recommendations that propelled her business to new heights.

With each satisfied client and every glowing recommendation, Eetane’s reputation as a master of her craft spread like wildfire, paving the way for unprecedented growth and expansion.

“My business basically doubled in 2022 and then as of last year it quadrupled,” she said.

Indeed, Eetane’s photography business experienced a meteoric rise, with demand soaring to unprecedented heights. Yet, amidst the hustle and bustle of her burgeoning career, Eetane found herself confronted with a pressing challenge: how to maintain her creative flair while managing the overwhelming workload.

Determined to find a solution, Eetane turned to technology, harnessing the power of artificial intelligence and management software to streamline her workflow.

By uploading thousands of images to train AI algorithms, Eetane succeeded in reducing her post-production workload by a staggering 80%, allowing her to focus on what truly mattered: capturing moments of pure, unadulterated joy.

Yet, Eetane’s journey was far from over. Empowered by the newfound freedom afforded by technology, she embarked on a deeply personal transformation journey, culminating in the launch of her latest venture: Quantum Superabundance.

“It will help women entrepreneurs achieve success through mindset change in the area of business, well-being and health,” she said.

“When our cups are full, we can authentically show up in life and contribute to the world.”

This article is featured as part of Back Cover News’ Migrant Women in Business Series, coinciding with International Women’s Day 2024.

Shreya Vats

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